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Sales & outreach collateral

One-page flyers for every audience.

Twelve branded PDFs — one per persona (six U.S.-facing + five international Lead Marketplace pros + a focused $25-registration explainer) — that explain Armstrong K9 Registry in a single page. Use them in cold emails, Instagram DMs, printed flyers, or partner intros. The link to each PDF is permanent & cache-friendly.

FOR SERIOUS BREEDERS

Run a serious kennel.

Audited pedigrees, COI inbreeding warnings, integrated waitlist deposits, and Stripe Connect payouts — built for kennels that treat their breeding program like a business.

FOR FUTURE OWNERS

Buy your next dog with confidence.

Every kennel is verified. Every pedigree is audited. Every purchase is escrow-protected. Buy from a kennel hundreds of miles away without writing a check into the void.

FOR TRAINERS, GROOMERS, WALKERS, SITTERS

List free. Get booked. Keep 88%.

Armstrong K9 Registry is the venue. You’re the independent business. We send you booked customers, hold money in escrow while you work, and pay you out via Stripe Connect. No subscription, no listing fee, no exclusivity. New for trainers: live 1-on-1 video sessions and pre-recorded video courses — sell your expertise online too.

FOR USDA-LICENSED CARRIERS

Get paid for the miles you already drive.

Armstrong Transport is the bid-based marketplace for ground dog transport. Every hauler is USDA-licensed with $300K+ in commercial auto liability. Buyers fund escrow before pickup.

FOR INDEPENDENT SHOPS

Sell food, merch, services — from your own /store.

Your own /store/<slug> with Stripe Tax + Connect destination charges. Local delivery + nationwide shipping. Printify integration for on-demand merch. You're the merchant of record.

FOR PEOPLE WHO LOVE THEIR DOG

Care for the dog you already have.

Dog Log is the daily care diary for owners who track everything. Meals, walks, weight, meds, vaccinations — all in one place. Smart symptom warnings flag patterns your vet should know about.

FOR FOREIGN-DOMICILED COURIERS

Get U.S. buyer leads. Run the trip yourself.

Armstrong is the lead-introduction service for international dog couriers — we never escrow funds, never clear customs, never act as carrier. You handle the trip; we hand you the buyer. Pay as you go, never lock in upfront.

FOR FOREIGN-DOMICILED WALKERS

Daily-walk leads from U.S. buyers visiting your city.

U.S. dog owners travelling abroad need trusted walkers. Armstrong is the lead-introduction service — we hand you the buyer; you book and collect off-platform on your own terms. Same Hybrid Lead Pass model as our intl couriers.

FOR FOREIGN-DOMICILED BOARDERS

Boarding leads from U.S. owners abroad.

U.S. owners travelling abroad need vetted boarders for stays of any length. Armstrong sells the lead and steps back — you set the rate, contract, and collect directly. Hybrid Lead Pass keeps the cold-start cost low.

FOR FOREIGN-DOMICILED GROOMERS

Grooming leads from U.S. owners abroad.

Visiting U.S. owners need trusted groomers for routine cuts, baths, and de-shedding. Armstrong introduces the buyer, you set the appointment. Hybrid Lead Pass keeps the model low-commitment and revenue-aligned.

FOR FOREIGN-DOMICILED TRAINERS

Training leads from U.S. owners abroad.

U.S. owners abroad — expats, traveling families, military PCS moves — need ongoing training for their dogs. Armstrong sells you the buyer intro; you handle the session pricing, package design, and payment off-platform.

FOR DOG OWNERS & BREEDERS

$25. One time. Per dog. For life.

A flat one-time fee that registers your dog into the Armstrong K9 Registry permanently — no annual renewal, no membership lock-in, no expiring certificate. Pay once, own the record for the lifetime of your dog (and beyond, for pedigree purposes).

How to use these

  • Cold email a kennel? Send the breeder PDF.
  • Posting to a dog-owner Facebook group? Drop the buyer or dog-owner PDF.
  • Pitching a local trainer? Service-provider PDF — now includes live video sessions + courses.
  • Recruiting transporters at a USDA-licensed convention? Transporter PDF.
  • Inviting a dog-food brand to open a Storefront? Storefront-seller PDF.
  • Reaching international couriers, walkers, sitters, groomers, or trainers? Use the five intl-persona PDFs — they explain the Lead Marketplace Hybrid pricing model up front so applicants know exactly what they're buying.
  • Running a $25-registration ad campaign? Use the dedicated registration PDF as the email attachment + landing-page handout.

Every link is permanent — bookmark and reuse. PDFs are cached at the CDN edge for 1 hour, so updates ship in under an hour.

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