Pedigree
Six generations, audited.
Every dog enters the registry with its lineage verified six generations deep. COI warnings flag inbreeding risk at registration — before a litter is on the ground.
Pedigree · Passion · Purpose
The uncompromising standard for purebred and exotic dogs.
Armstrong K9 Registry is the one place serious dog people transact — buyers, breeders, trainers, groomers, walkers, sitters, USDA-licensed transporters, and storefront sellers, on a single set of receipts.
Browse a vetted marketplace of puppies and grown dogs. Audit any pedigree six generations deep with COI warnings flagged at registration. Pay through Stripe-backed escrow that only releases when the dog arrives. Book a verified trainer, groomer, walker, or sitter. Hire a USDA-licensed transporter. Open your own storefront.And if you’re here because you just love your dog: track every meal, walk, weight, and milestone in one tap, share a live link with your sitter, and hand a clean PDF to your vet.
Looking for a specific breed?
Type any breed and we'll route you to verified kennels working that line.
Free to browse & registerEscrow-backed paymentsIndependent registry
Built on three things
Pedigree. Passion. Purpose.
Passion
For the dog — not the deal.
Buyers, breeders, and dog people who care about the relationship long after the handshake. Escrow-backed payments mean nobody walks away unfinished.
Purpose
One platform for every dog pro.
Trainers, groomers, walkers, sitters, USDA-licensed transporters, and storefront sellers run their entire business here. Verified clients. Real reviews. Direct pay.
LiveMarketplace open · escrow live11 breeds cataloguedStripe-backed · audited 6 generations deep
Hand-audited
Every kennel passes a 7-check verification
11
Distinct breeds
100%
Stripe-backed payments
Stripe-escrowed paymentsTwo-factor authenticationCloudflare bot protectionIndependent of legacy registries
Built for everyone in the registry
For breeders, buyers, trainers, transporters, shops, and the people who simply love their dogs.
One platform. Six audiences. Each gets the tools they need without seeing the ones they don't — all under one venue with a clear at-own-risk posture and Stripe-backed payments.
For breeders
Run a serious kennel.
- Audited 4-generation pedigrees with COI inbreeding warnings
- Breeding directory & matchmaker for compatible studs and dams
- Calendar auto-tracks heats, breedings, predicted whelp dates
- Upcoming-litter listings with waitlist deposits via Stripe Connect
For buyers
Buy your next dog. Hire the right people.
- Buy from verified kennels with audited pedigrees + Stripe escrow
- Hire trainers, groomers, walkers, sitters from one directory
- Book transport from USDA-licensed haulers with $300K liability
- Shop kennel storefronts — food, merch, custom orders
- Buyer Pass unlocks unlimited inquiries + Cmd+K global search
For service providers
Trainers, groomers, walkers, sitters.
- Searchable directory · identity verified · insurance & background-check badges (optional)
- Single & recurring bookings — Stripe Connect direct deposit
- Walkers & sitters can share a live GPS map with the owner during each walk
- Provider keeps 88% — buyer protection fee is added separately
For transporters
Get paid for the miles you already drive.
- Vetted dispatch board with bid invitations
- Stripe Connect direct deposit on every completed haul
- Calendar tracks pickups, ETAs, and disputes in one view
- Escrow protection — buyers fund before you load
For storefronts
Sell food, merch, services.
- Your own /store/{slug} — Stripe Tax + Connect destination charges
- Local-delivery ZIP gating + nationwide shipping toggle
- Custom-order quoting flow for one-off requests
- Printify integration for on-demand merch
For dog owners
Care for the dog you already have.
- Dog Log — meals, walks, weight, meds across 10 categories
- Smart symptom warnings flag repeat issues for vet review
- Calendar of vet visits, training, vaccinations, and birthdays
- Live sitter link in one tap, Vet Visit PDF in another
Services on the platform
A single venue covering the entire dog economy.
Registry & pedigree
Dog registration, 4-gen pedigrees, COI inbreeding checks, microchip + DNA verification, exportable certificates.
Marketplace
Public listings for puppies + upcoming litters, breed catalog, global Cmd+K search, inquiry quotas, Buyer Pass.
Escrow & buyer protection
14-day Stripe escrow on every dog sale, separate buyer-protection fee, dispute resolution, refund routing.
Breeding directory
Stud/dam matchmaking with COI warnings, live video tours via Daily.co, waitlist deposits on upcoming litters.
Service providers
Trainers, groomers, walkers, sitters — discovery, single + recurring bookings, reviews, insurance verification.
Transport marketplace
USDA-licensed haulers, bid invitations, $300K liability minimum, 48-hour escrow protection on every booking.
Storefronts (Dog Shop)
Per-kennel storefronts for food, merch, and custom orders with Stripe Tax + Printify integration.
Events & shows
Public events feed, dog + handler registration, entry fees, iCal export, host broadcasts to registered handlers.
Dog Log & owner tools
Daily care tracking, sitter share links, symptom flags, vaccination reminders, Vet Visit PDF generator.
See the platform in motion
Real footage of the real product.
No mocks, no after-effects. Every clip below is a Playwright recording of the live registry — captured against the same interface you'll log into in a minute.
Register
From paperwork to provenance in ~2 minutes.
Fill the form, drop the photos, submit. The dog gets a registration number and a permanent record — breed, DOB, microchip, photos, the whole audit trail. No PDF graveyard, no spreadsheets.
Breed smart
Compatibility, scored before the first introduction.
Filter the directory by breed, open a stud, run Find-matches against your female. We project the COI inbreeding coefficient and surface compatibility signals before you book a single drive across the state line.
Buy without getting burned
Stripe escrow holds funds until the dog is in your hands.
Verified kennel · 2FA · Buyer Pass on every listing. Checkout funds escrow — money releases on transfer, not before. The 'buying a dog should feel like buying a dog' beat.
Cross-country, vetted
Move a dog across states without crossing your fingers.
Open the transport directory, see vetted carriers with rigs, states served, and ratings. Request a quote, fund the trip into escrow, and watch the calendar tick from pickup to ETA to delivery confirmation.
Your kennel, your storefront
Sell the way a real kennel sells — directly.
Launch a public storefront with one click. Stripe Connect direct deposit, your slug, your photos, your prices. Buyers land on a kennel page that looks like the kennel — not a flea-market listing.
Care for the dog you already have
Ten care categories. One log. Pattern-aware warnings.
Meals, walks, weight, meds, vaccinations — all in one timeline. Smart symptom warnings catch the third diarrhea entry in a week so you call the vet on Tuesday instead of Saturday at the ER.
What you can do here
Buy a verified dog — puppy or proven adult. Find a mate for your dog. Audit any pedigree. Track every walk and meal.
The marketplace
Search currently-available puppies and grown dogs across every verified kennel — filter by breed, sex, price, and exotic-only listings.
Browse the marketplaceSmart matchmaker
Tell us what you want — temperament, climate, energy level, kid-friendliness — and we route you to vetted kennels working that line.
Get matchedFind a mate
For breeders: pair your stud or dam with compatible registered dogs. Live COI scoring flags inbreeding risk before you commit to a pairing.
Find a mateBreed catalog
Sixty-five breeds with honest profiles: temperament, grooming, health screening, and which kennels are actively producing them.
Open the catalogDog Log — for dog lovers
Not buying. Not breeding. Just devoted. Track meals, walks, meds, weight, and symptoms in one tap. Share a live link with your sitter, hand a Vet Visit PDF to your vet.
Explore Dog LogWhat sets us apart
Every pedigree audited.Every payment escrowed.Every promise in writing.
The dog economy has always run on handshakes and screenshots. We made it run on receipts — six-generation pedigrees, COI inbreeding warnings flagged at registration, Stripe-backed escrow that only releases on arrival, and a verified background-check option on every service provider.
Armstrong K9 Registry
The people who care for your dog
Trainers, groomers, walkers, sitters — identity-verified, bookable, your way.
Bringing home a new dog is the start of a long relationship — with the dog and with everyone who'll help you raise them. Most buyers spend more on training, grooming, walking, and boarding over a dog's lifetime than they did on the dog itself. We surface that whole network in one place so you don't have to rebuild it from scratch each time you move, travel, or take on a new breed.
Every service provider on Armstrong K9 Registry is identity-verified. Providers may upload an insurance certificate and run an optional paid background check — both surface as visible trust badges, but neither is required to list. Bookings run through the same Stripe escrow rails as the rest of the platform; disputes route to Stripe. Armstrong K9 Registry is the venue — providers are independent businesses, not employees, and you book at your own risk under our at-own-risk venue terms.
Training
Provider sets pricing
Puppy basics · obedience · protection · service-dog · sport
Single sessions or packaged programs. Recurring weekly sessions auto-charge with one consent.
Grooming
Provider sets pricing
Bath & brush · breed-specific scissoring · de-shedding · show prep · mobile
Mobile and salon-based. Add-on services priced per add-on.
Walking
Provider sets pricing
Solo or group · 30 / 60 min · pickup & return
Subscribe weekly and the provider auto-charges with one consent at booking.
Sitting & Boarding
Provider sets pricing
In-your-home · at-their-home · drop-in visits · overnight boarding
Dog Log share-link auto-attached so the sitter sees feeding times, meds, and quirks.
For owners
One directory. Trust badges. Live walk maps. Escrow protected.
- Filter by what matters — distance, price, breed experience, weekend availability, mobile vs. in-shop, insurance & background-check badges.
- See actual reviews from verified bookings — every review comes from a real captured payment, never anonymous drive-bys.
- Live GPS walk maps (optional). Turn it on for any walker or sitter — you'll see the dot move on a live map inside your bookings while they're out. Either side can stop sharing in one tap.
- Recurring without the friction — book a weekly walker once, the provider auto-charges after each session. Pause or cancel anytime; future-session refunds fire automatically.
- Cancellation policy is the provider's, not ours. We surface it before checkout so there are no surprises.
For service pros
Get found. Get paid. Stay independent.
- Keep 88% of every booking. 12% platform fee comes out of your payout — payouts release after each session, direct to your Stripe Connect account.
- Recurring bookings priced in. A weekly walker can lock in 26-week revenue with one consent at the first session — auto-charged 24h before each visit.
- Trust badges that matter — Identity (always), and optional Background Check, Pet First Aid, Insurance, Breed-Specific Experience. Each is reviewed individually and shown to buyers.
- Walkers & sitters: live GPS map. If the owner opts in on a booking, share a live location map with them during the session — owners love the peace of mind, and it lifts your rating. Sharing is your choice each walk; nothing is stored after 24 hours.
- You’re an independent business. Armstrong K9 Registry is your venue — never your employer. You set hours, prices, areas, and methods.
- Disputes go through Stripe — escrow protects both sides on every booking.
A $80 weekly walk, by the numbers
Customer pays $80.00 + $2.40 buyer-protection fee. You net $70.40 via Stripe Connect, ~2 business days after the visit clears. Subscribe weekly and that's $1,830 a year per regular client.
Venue disclosure: Armstrong K9 Registry connects customers with independent service providers and is not a party to any service transaction. Providers — not Armstrong K9 Registry — are responsible for performing their services and for carrying whatever insurance and licensing their jurisdiction or business requires. Insurance, licensing, and background-check details shown on a provider profile are self-reported by the provider and strongly recommended for the trades that involve a dog leaving the owner’s sight (walking, sitting, boarding) but are not required by Armstrong K9 Registry to list.
New
The intelligent itinerary.
One calendar that knows who you are. Heat cycles auto-pull from your dogs. Whelping dates predict from breedings, with the 63-day estimate clearly labeled. Transport pickups appear the moment a haul is booked. Vet appointments and birthdays sit alongside. Push reminders fire about 24 hours ahead.
- Heat-cycle history and the next predicted heat (180-day average)
- Breeding dates, plus a tentative whelp date 63 days later — with a clear estimate-only disclaimer
- Transport pickups and ETAs, visible to both buyer and transporter
- Web push reminders ~24h before any event — opt-in, revocable
May 2026
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Vet — annual
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Video tour 2pm
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Bred Ruby × Atlas
Lily heat
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Marilyn 3rd b'day
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Pickup → Tampa
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HeatBreedingWhelp (est.)TransportVideo tourBirthday
New
List planned breedings. Collect waitlist deposits. Host signable contracts.
Publish a planned breeding the moment you make the match. Buyers reserve their spot with a deposit that lands directly in your Stripe account. Host your lawyer's contract for two-party click-wrap signing. Armstrong is a venue — never a party to your sale.
The economics
- Listing fee · planned breeding$25
- Listing fee · expected litter$40
- Featured boost · 30 days$15
- Deposit fee (you receive net)5% / $25 cap
Deposits flow via Stripe Connect. You're the merchant of record; chargebacks land on you, not Armstrong K9 Registry. Refund policy is yours; we never auto-refund.
How it works
Pick your path. Most people are signed up in under two minutes.
If you're buying
Browse, match, and pay safely.
- 1Search the marketplace or use the smart matchmaker
- 2Open a live video tour with the kennel
- 3Pay through Stripe escrow — funds release on transfer
New — for breeders
Run your own Dog Shop
Sell dog food, treats, and merch under your own brand — your photos, your prices, your local-delivery zone. Payouts go straight to your Stripe account; we keep the lights on with a 5% platform fee.
- · Your own /store/your-kennel URL
- · ZIP-gated local delivery + nationwide merch shipping
- · Direct Stripe Connect payouts — you keep the customer
- · Listed in the public storefront directory
- · Optional $29/mo Featured rotation for top placement
What a $40 sale looks like
Customer pays$40.00
Stripe fee (2.9% + $0.30)− $1.46
Platform fee (3%)− $1.20
You net$37.34
No prorated refunds. Cancel any time. Stripe pays out to your bank ~2 business days after each sale clears.
How a Memphis → Atlanta trip works
- Buyer submits a request — we fan it out to every verified transporter covering the route.
- Multiple haulers submit bids. Buyer picks the one they like.
- Stripe holds the payment in escrow.
- Transporter picks up + delivers. Escrow auto-releases 48h after delivery.
- Disputes? Frozen escrow + a published 30-day mutual-consent or default-refund timeline. Armstrong K9 Registry never picks sides.
Armstrong is the marketplace. Trips are operated by independent, USDA-licensed transporters under their own insurance.
New — for buyers
Ground transport, escrowed
Buying a dog hundreds of miles away? Armstrong Transport is our independent-transporter marketplace. Every hauler on the platform is USDA-licensed with at least $300K in commercial-auto liability. Buyer pays via Stripe escrow; funds release to the transporter only after delivery is confirmed — or after a 48-hour cool-down. Disputes freeze the escrow until Armstrong reviews.
- · USDA Class B licensed, $300K+ insurance, payouts via Stripe Connect
- · Bid-based pricing — pick the carrier you like
- · Buyer protection: escrow + 48h release + dispute mediation
- · 10% flat platform fee — no hidden markups
Featured kennels
Real kennels. Real dogs. Real pedigrees.
From the journal
What we verify, why, and how. Plain language.
Trust & safety
How we verify a kennel
The seven checks behind every gold WaxSeal — and why we walk away from kennels that won't pass them.
6-min read
Editorial
The Armstrong K9 standard
We don't tell breeders how to breed. We tell buyers what 'verified' means here, in writing, with no asterisks.
5-min read
Pedigrees
What a 6-generation pedigree actually proves
Pedigree depth isn't bragging — it's the only reliable way to surface inbreeding risk before a litter is on the ground.
7-min read
The Armstrong Journal
What ‘verified’ means, in your inbox.
New verification standards, breed-specific market analysis, kennel tours, scam alerts, and the occasional editorial worth reading. One thoughtful issue every other week. Unsubscribe in one click.
No spam, ever. We don’t sell your address. Sent through Resend on Armstrong K9 Registry’s verified sender domain.